Best Pest Control Marketing Company with 100% ROI
Back in the day, pest control in Germanton was a somewhat closed market. You had to know someone who had tried a particular company’s services and was satisfied with the results. And though word-of-mouth marketing is sufficient in maintaining a nice customer flow, it has its limits. One day things changed, and it is now simply not enough to just do a good job and have happy clients. Why did this happen?
Today people have practically unlimited access to the Internet. It allows users to find any pest control company in Germanton they want, read the reviews, and compare the prices and services. This is why a marketing plan for pest control companies has become a must-have. Finding new customers, rewarding your loyal clients, and raising brand awareness is the new reality for pest control online marketing. The Lasting Trend digital marketing agency specializes in these areas.
Best Offer Ever: Who Is Your Client and How Your Service Can Help Him/ Her
Each and every question from this list should have an answer. When developing your pest control marketing strategy, base it on your client’s image, interests, location, and needs. Let’s say, you have conducted marketing research about your clientele. The results show, that 85% of your customers are wealthy men in their 30s with a wife and kids, who live within a 30 miles from you.
In this case, your marketing strategy should address them. For example, your pest control ad should say, that your methods of dealing with bugs are fast and there are no consequences which may hurt your kid’s health. Your target audience will see this ad, apply it to their situation, and decide that you are the safest bet (especially, if your price is just right) and will choose you over your competitors.
Pest Control Marketing - How To Create Signs That SELL!
There are many opportunities that come with owning a pest control business. For example, you can base your whole business around servicing apartment complexes. Or your could specialize in treating for one certain pest, such as bedbugs.
One of the most underutilized forms of a pest management business is partnering with other service businesses. Most pest businesses just put an ad in the yellow pages and wait for calls to come in. In this day in age, if that is your only marketing strategy, it won't be long before you're left behind by the competition.
Think about this... if someone is willing to pay for one service, such as getting their lawn mowed or getting their windows cleaned, chances are that they will also pay for a pest service.
With just a little creativity, you can find ways to capitalize on these customers with only a little bit of extra work. Consider contacting service companies in your area and coming up with an agreement where you pay them a fixed amount for each customer that they refer that signs a service agreement with you.
You could also form agreements with other service companies where you sell bundled packages to new customers. For example, instead of just getting their house sprayed for bugs each quarter, a lot of customers would love to have their windows washed each quarter as well.
Another idea is to offer to pay for fliers to be designed and printed for them, as long as you get to dedicate 25% of the flyer to promoting your service.
Once you start thinking of creative ways to market your services, you'll find there are endless ideas and ways to get your message in front of targeted customers that will love your service.
Marketing for Pest Control Companies
Pest Control Marketing is not rocket science. There is no magic bullet that will bring a sudden burst of new customers to your door. But, if you will follow certain PROVEN principles of sales and marketing, you will see your business grow.
It's all about taking action on a regular basis.
Here's an example of what I'm talking about. I was speaking at a pest control conference this past week and a gentleman came up to me and said, "Hal, tell me something I can do to get some new customers fast!"
I said, "OK"
And here's basically what I told him: If you want to grow your business or your organization, here's a simple formula that will work.
Make a commitment to do at least three things... EACH AND EVERY DAY... that are totally focused on getting a new customer and nothing else.
Here are some examples of things you might do to stir up some new customers:
- Ask someone for a referral
- Ask someone to introduce you a specific person of influence in your community
- Make a phone call to a former customer just to touch base and see if you can help them in any way
- Go through your data base and make phone calls (just to let them know you are thinking of them)
- Collect a business card from someone you just met and send them an email offering your services
- Invite a client or contact for coffee or lunch and YOU PAY
- Attend a network meeting, collect business cards and FOLLOW UP
- Drop off some flyers at a strategic location
- Send a hand written THANK YOU card to someone
- If your vehicle is marked, park it in a strategic location
- Make a phone call and introduce yourself to a person of influence in your community
- Attend a social mixer
- Drop off a FREE GIFT to someone
- Give your business card to a total stranger and introduce yourself
- Volunteer somewhere in your community
- Do something extra and totally unexpected for a customer/client
- Do something totally unexpected for a prospect
This list could go on and on.
My point is this: If you will make it a point to do at least three things each and every day with the sole purpose of stirring up another customer... you will end up stirring up a lot of new customers over this next year. I promise.
Now... get started!
Marketing for Pest Control Companies
Whether you already have a pest control business, or want to start one, here are several ideas that are always a good bet to help you grow or start your business.
One simple way to make sure that you're always getting new customers is the 5 neighbor method. What this means, is that every single time that you or one of your technicians performs a service, they don't leave until they've talked to five neighbors to the left of your customer, and five neighbors to the right. If you train your technicians to do this, and keep them supplied with professional looking business cards, you will never have a shortage of new customers.
Another idea to go along with the 5 neighbor method is to hand-write special offers on the back of business cards. Some marketers say that you should have an offer printed right on your business cards. This is a good idea, but you can take it one step further. By always hand-writing the offer on the back of the business card, even if it is the same offer you give to everyone, it will seem like an exclusive offer to that prospect, and you will have a bigger chance of them acting on that offer.
Capitalizing on Facebook is a great way to get your business in front of people that normally wouldn't seek out a pest control company. By setting up a Facebook page, which is different than a regular Facebook profile, whenever someone "likes" your Facebook page, all of that person's friends on Facebook will see that they have "liked" your page. This can result in a lot of people seeing your page, and bring you new business without you doing any extra work.
Partner with Our Pest Control Marketing Agency in Germanton Today
Contact us today for a free consultation. Tell us about your situation and we’ll provide you with candid recommendations for online marketing services.
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