Best Pest Control Marketing Company with 100% ROI
Back in the day, pest control in Ararat was a somewhat closed market. You had to know someone who had tried a particular company’s services and was satisfied with the results. And though word-of-mouth marketing is sufficient in maintaining a nice customer flow, it has its limits. One day things changed, and it is now simply not enough to just do a good job and have happy clients. Why did this happen?
Today people have practically unlimited access to the Internet. It allows users to find any pest control company in Ararat they want, read the reviews, and compare the prices and services. This is why a marketing plan for pest control companies has become a must-have. Finding new customers, rewarding your loyal clients, and raising brand awareness is the new reality for pest control online marketing. The Lasting Trend digital marketing agency specializes in these areas.
Best Offer Ever: Who Is Your Client and How Your Service Can Help Him/ Her
Each and every question from this list should have an answer. When developing your pest control marketing strategy, base it on your client’s image, interests, location, and needs. Let’s say, you have conducted marketing research about your clientele. The results show, that 85% of your customers are wealthy men in their 30s with a wife and kids, who live within a 30 miles from you.
In this case, your marketing strategy should address them. For example, your pest control ad should say, that your methods of dealing with bugs are fast and there are no consequences which may hurt your kid’s health. Your target audience will see this ad, apply it to their situation, and decide that you are the safest bet (especially, if your price is just right) and will choose you over your competitors.
Improve Pest Control Business
The other day I was watching a baseball game and I saw all of these commercial signs in the background. They were all attached to the outfield fence. And I began thinking about those signs.
When I'm riding up and down the roads and highways I see signs posted everywhere. I see signs on buildings, in front of building, on windows, and on the sides of vehicles.
I see billboards and banners. When I'm sitting in a restaurant, I look around and see signs.
Let's face it folks, we live in a world of signs.
Did you know that the #1 most effective advertising media is signage?
The FACT is... you can stick a sign up in front of someone's face almost anywhere and at any time and force them to read it. In most cases, they can't help it. It's just the way our brains work.
And here's another FACT: If the sign doesn't say something moving to the person viewing it, it is probably NOT going to move them!
Now, I want you to go back and read that last sentence five times... and then stop and think about it.
And in order for a sign to be moving, it needs to be emotional. And in order for it to be emotional, it needs to touch something... some issue... in someone's life or business that they are dealing with.
A sign needs to say something. It needs to tell a story. It needs to trigger a reaction in the mind of the viewer in order to generate a buying response. It needs to move them to action and cause them to pick up the phone and call you and do business with you.
Example: Vote For Fred Johnson vs. "Vote for Fred Johnson and LOWER YOUR TAXES NOW!"
Make sense? I hope so.
Now, let me ask you this: Do you use signage to promote your termite and pest control business? I'm sure you do.
Actually your business card is a sign. It is a small little sign you give to someone. They view it, and then choose to either keep it or throw it away.
Why would they want to keep it?
Why would they choose to throw it away?
Which would you prefer they do?
You want them to keep it of course.
Well, ask yourself the same question about you other signage. Do you want them (actually their subconscious mind) to save it... or delete it? What I mean is... do you want them to remember your sign or forget about it?
Of course you want them to remember it. But for what? Aha... that is the big question!
Advertising agents are fond of saying, "We will get you noticed!"
My question to them is always, "Noticed for what?"
You see, it's very important WHY someone is noticing you. I'm confident I could put on a pink thong and run through the shopping mall and get noticed. But for what?
A brightly colored vehicle will get noticed.
But, once someone notices it, what does it say to them?
What compelling message does it deliver?
What irresistible offer do they find there?
After someone notices the vehicle, what else does the vehicle do to convert the viewer into a new paying customer?
Getting noticed is only half of the equation that leads to more new business. The other half is the FOR WHAT?
If your signs don't contain the FOR WHAT... in a clear, concise, compelling, message... YOU ARE LEAVING A LOT OF EASY MONEY ON THE TABLE... the you could be putting in the bank.
And that also is a FACT!
Pest Control Business Opportunities
Whether you already have a pest control business, or want to start one, here are several ideas that are always a good bet to help you grow or start your business.
One simple way to make sure that you're always getting new customers is the 5 neighbor method. What this means, is that every single time that you or one of your technicians performs a service, they don't leave until they've talked to five neighbors to the left of your customer, and five neighbors to the right. If you train your technicians to do this, and keep them supplied with professional looking business cards, you will never have a shortage of new customers.
Another idea to go along with the 5 neighbor method is to hand-write special offers on the back of business cards. Some marketers say that you should have an offer printed right on your business cards. This is a good idea, but you can take it one step further. By always hand-writing the offer on the back of the business card, even if it is the same offer you give to everyone, it will seem like an exclusive offer to that prospect, and you will have a bigger chance of them acting on that offer.
Capitalizing on Facebook is a great way to get your business in front of people that normally wouldn't seek out a pest control company. By setting up a Facebook page, which is different than a regular Facebook profile, whenever someone "likes" your Facebook page, all of that person's friends on Facebook will see that they have "liked" your page. This can result in a lot of people seeing your page, and bring you new business without you doing any extra work.
Improve Pest Control Business
There are many opportunities that come with owning a pest control business. For example, you can base your whole business around servicing apartment complexes. Or your could specialize in treating for one certain pest, such as bedbugs.
One of the most underutilized forms of a pest management business is partnering with other service businesses. Most pest businesses just put an ad in the yellow pages and wait for calls to come in. In this day in age, if that is your only marketing strategy, it won't be long before you're left behind by the competition.
Think about this... if someone is willing to pay for one service, such as getting their lawn mowed or getting their windows cleaned, chances are that they will also pay for a pest service.
With just a little creativity, you can find ways to capitalize on these customers with only a little bit of extra work. Consider contacting service companies in your area and coming up with an agreement where you pay them a fixed amount for each customer that they refer that signs a service agreement with you.
You could also form agreements with other service companies where you sell bundled packages to new customers. For example, instead of just getting their house sprayed for bugs each quarter, a lot of customers would love to have their windows washed each quarter as well.
Another idea is to offer to pay for fliers to be designed and printed for them, as long as you get to dedicate 25% of the flyer to promoting your service.
Once you start thinking of creative ways to market your services, you'll find there are endless ideas and ways to get your message in front of targeted customers that will love your service.
Partner with Our Pest Control Marketing Agency in Ararat Today
Contact us today for a free consultation. Tell us about your situation and we’ll provide you with candid recommendations for online marketing services.
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