Custom Pest Control Email Marketing North Carolina

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Best Pest Control Marketing Company with 100% ROI

Back in the day, pest control in Winston Salem was a somewhat closed market. You had to know someone who had tried a particular company’s services and was satisfied with the results. And though word-of-mouth marketing is sufficient in maintaining a nice customer flow, it has its limits. One day things changed, and it is now simply not enough to just do a good job and have happy clients. Why did this happen?

Today people have practically unlimited access to the Internet. It allows users to find any pest control company in Winston Salem they want, read the reviews, and compare the prices and services.  This is why a marketing plan for pest control companies has become a must-have. Finding new customers, rewarding your loyal clients, and raising brand awareness is the new reality for pest control online marketing. The Lasting Trend digital marketing agency specializes in these areas.

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Best Offer Ever: Who Is Your Client and How Your Service Can Help Him/ Her

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Each and every question from this list should have an answer. When developing your pest control marketing strategy, base it on your client’s image, interests, location, and needs. Let’s say, you have conducted marketing research about your clientele. The results show, that 85% of your customers are wealthy men in their 30s with a wife and kids, who live within a 30 miles from you.

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In this case, your marketing strategy should address them. For example, your pest control ad should say, that your methods of dealing with bugs are fast and there are no consequences which may hurt your kid’s health. Your target audience will see this ad, apply it to their situation, and decide that you are the safest bet (especially, if your price is just right) and will choose you over your competitors.

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Pest Control Yellow Page Ads: 5 Secrets To Increase Response Without Spending An Extra Penny

Pest Control Marketing is not rocket science. There is no magic bullet that will bring a sudden burst of new customers to your door. But, if you will follow certain PROVEN principles of sales and marketing, you will see your business grow.

It's all about taking action on a regular basis.

Here's an example of what I'm talking about. I was speaking at a pest control conference this past week and a gentleman came up to me and said, "Hal, tell me something I can do to get some new customers fast!"

I said, "OK"

And here's basically what I told him: If you want to grow your business or your organization, here's a simple formula that will work.

Make a commitment to do at least three things... EACH AND EVERY DAY... that are totally focused on getting a new customer and nothing else.

Here are some examples of things you might do to stir up some new customers:

 

  • Ask someone for a referral
  • Ask someone to introduce you a specific person of influence in your community
  • Make a phone call to a former customer just to touch base and see if you can help them in any way
  • Go through your data base and make phone calls (just to let them know you are thinking of them)
  • Collect a business card from someone you just met and send them an email offering your services
  • Invite a client or contact for coffee or lunch and YOU PAY
  • Attend a network meeting, collect business cards and FOLLOW UP
  • Drop off some flyers at a strategic location
  • Send a hand written THANK YOU card to someone
  • If your vehicle is marked, park it in a strategic location
  • Make a phone call and introduce yourself to a person of influence in your community
  • Attend a social mixer
  • Drop off a FREE GIFT to someone
  • Give your business card to a total stranger and introduce yourself
  • Volunteer somewhere in your community
  • Do something extra and totally unexpected for a customer/client
  • Do something totally unexpected for a prospect

 

This list could go on and on.

My point is this: If you will make it a point to do at least three things each and every day with the sole purpose of stirring up another customer... you will end up stirring up a lot of new customers over this next year. I promise.

Now... get started!

 

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SEO Will Bring New Customers to Your Pest Control Website

Search engine optimization for pest control companies is the most effective promotional channel for reaching customers within your community. It attracts a targeted audience and drives qualified traffic to your website. If your extermination services meet their needs, you can convert those prospects into lifelong clients.

Benefits Of Internet Marketing For Companies

SEO and online marketing provides unique advantages over conventional advertising. First, because search engine optimization brings motivated prospects to your online doorstep, it is cost-effective. Rather than launching an expensive print or direct mail campaign that brings a trickle of tire-kickers, SEO generates qualified leads.

Second, internet marketing produces results that are instantly measurable. You can monitor your website's positions in the search engines listings. You can track the number of people who visit your site. And you can measure the number of leads that convert into paying customers.

Third, for local companies, marketing with a niche-targeted SEO campaign provides a vital competitive edge. The search engine optimization campaign we'll design for your business generates valuable exposure. That increased visibility allows you to leapfrog your local competitors.

How Optimization For Pest Control Companies Works

SEO for pest control companies blends multiple strategies to produce targeted traffic for your extermination business. For example, our team of optimization specialists will build a growing portfolio of inbound links to your site. We'll also create engaging SEO copywriting that addresses the search engines' ranking algorithms while encouraging prospects to contact your office. And depending on the level of competition in your local market, we can tailor other search engine optimization services to provide the boost you need.

Online Marketing For Companies Attracts Motivated Customers

Exposure to a motivated audience is one of the most compelling reasons to leverage internet marketing. For pest control companies, marketing efforts focused through a targeted SEO campaign gives you a direct line to people who are desperate for your extermination services. Some are battling ants. Others are overrun with spiders. Still others are coping with cockroaches, flies, and even rats. To say these prospective customers are motivated to find a solution is an understatement. The challenge is positioning your website so they'll find you.

More people than ever are using Google, Yahoo, and Bing to find local exterminators. This is the reason online marketing for pest control companies should be built upon a carefully designed SEO campaign. Our search engine optimization experts will help push your site to the top positions for your local market. As a result, you'll enjoy more exposure to a motivated audience, a growing customer base, and higher revenues.

Results-Driven SEO For Pest Control Companies

Over the last ten years, we have built a proven track of success in search engine optimization. For pest control companies that need an extra boost in order to trump their local competition, SEO offers the most cost-effective and durable solution.

Our team of SEO specialists will design a campaign that lifts your website to the top listings in the major search engines. What's more, we'll close our doors to your local competitors to help you better control your market. As your search engine optimization campaign gains traction, your company will enjoy increased visibility to a targeted audience.

We were recently awarded "Best In Search" honors by noted search industry authority, "Top SEOs." Let us put our experience and expertise to work for your pest control company. Desperate customers are looking for your extermination services. We'll help them find you. Call us today to get started.

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SEO For Pest Control Companies - How to Find Motivated Customers

There are many opportunities that come with owning a pest control business. For example, you can base your whole business around servicing apartment complexes. Or your could specialize in treating for one certain pest, such as bedbugs.

One of the most underutilized forms of a pest management business is partnering with other service businesses. Most pest businesses just put an ad in the yellow pages and wait for calls to come in. In this day in age, if that is your only marketing strategy, it won't be long before you're left behind by the competition.

Think about this... if someone is willing to pay for one service, such as getting their lawn mowed or getting their windows cleaned, chances are that they will also pay for a pest service.

With just a little creativity, you can find ways to capitalize on these customers with only a little bit of extra work. Consider contacting service companies in your area and coming up with an agreement where you pay them a fixed amount for each customer that they refer that signs a service agreement with you.

You could also form agreements with other service companies where you sell bundled packages to new customers. For example, instead of just getting their house sprayed for bugs each quarter, a lot of customers would love to have their windows washed each quarter as well.

Another idea is to offer to pay for fliers to be designed and printed for them, as long as you get to dedicate 25% of the flyer to promoting your service.

Once you start thinking of creative ways to market your services, you'll find there are endless ideas and ways to get your message in front of targeted customers that will love your service.

 

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Partner with Our Pest Control Marketing Agency in Winston Salem Today

Contact us today for a free consultation. Tell us about your situation and we’ll provide you with candid recommendations for online marketing services.


Custom Pest Control Email Marketing North Carolina

Discount Pest Control Web Design Winston Salem

Discount Pest Control Web Design Winston Salem