Best Pest Control Marketing Company with 100% ROI
Back in the day, pest control in Kernersville was a somewhat closed market. You had to know someone who had tried a particular company’s services and was satisfied with the results. And though word-of-mouth marketing is sufficient in maintaining a nice customer flow, it has its limits. One day things changed, and it is now simply not enough to just do a good job and have happy clients. Why did this happen?
Today people have practically unlimited access to the Internet. It allows users to find any pest control company in Kernersville they want, read the reviews, and compare the prices and services. This is why a marketing plan for pest control companies has become a must-have. Finding new customers, rewarding your loyal clients, and raising brand awareness is the new reality for pest control online marketing. The Lasting Trend digital marketing agency specializes in these areas.
Best Offer Ever: Who Is Your Client and How Your Service Can Help Him/ Her
Each and every question from this list should have an answer. When developing your pest control marketing strategy, base it on your client’s image, interests, location, and needs. Let’s say, you have conducted marketing research about your clientele. The results show, that 85% of your customers are wealthy men in their 30s with a wife and kids, who live within a 30 miles from you.
In this case, your marketing strategy should address them. For example, your pest control ad should say, that your methods of dealing with bugs are fast and there are no consequences which may hurt your kid’s health. Your target audience will see this ad, apply it to their situation, and decide that you are the safest bet (especially, if your price is just right) and will choose you over your competitors.
Improve Pest Control Business
There are many opportunities that come with owning a pest control business. For example, you can base your whole business around servicing apartment complexes. Or your could specialize in treating for one certain pest, such as bedbugs.
One of the most underutilized forms of a pest management business is partnering with other service businesses. Most pest businesses just put an ad in the yellow pages and wait for calls to come in. In this day in age, if that is your only marketing strategy, it won't be long before you're left behind by the competition.
Think about this... if someone is willing to pay for one service, such as getting their lawn mowed or getting their windows cleaned, chances are that they will also pay for a pest service.
With just a little creativity, you can find ways to capitalize on these customers with only a little bit of extra work. Consider contacting service companies in your area and coming up with an agreement where you pay them a fixed amount for each customer that they refer that signs a service agreement with you.
You could also form agreements with other service companies where you sell bundled packages to new customers. For example, instead of just getting their house sprayed for bugs each quarter, a lot of customers would love to have their windows washed each quarter as well.
Another idea is to offer to pay for fliers to be designed and printed for them, as long as you get to dedicate 25% of the flyer to promoting your service.
Once you start thinking of creative ways to market your services, you'll find there are endless ideas and ways to get your message in front of targeted customers that will love your service.
Pest Control Yellow Page Ads: 5 Secrets To Increase Response Without Spending An Extra Penny
Whether you already have a pest control business, or want to start one, here are several ideas that are always a good bet to help you grow or start your business.
One simple way to make sure that you're always getting new customers is the 5 neighbor method. What this means, is that every single time that you or one of your technicians performs a service, they don't leave until they've talked to five neighbors to the left of your customer, and five neighbors to the right. If you train your technicians to do this, and keep them supplied with professional looking business cards, you will never have a shortage of new customers.
Another idea to go along with the 5 neighbor method is to hand-write special offers on the back of business cards. Some marketers say that you should have an offer printed right on your business cards. This is a good idea, but you can take it one step further. By always hand-writing the offer on the back of the business card, even if it is the same offer you give to everyone, it will seem like an exclusive offer to that prospect, and you will have a bigger chance of them acting on that offer.
Capitalizing on Facebook is a great way to get your business in front of people that normally wouldn't seek out a pest control company. By setting up a Facebook page, which is different than a regular Facebook profile, whenever someone "likes" your Facebook page, all of that person's friends on Facebook will see that they have "liked" your page. This can result in a lot of people seeing your page, and bring you new business without you doing any extra work.
Pest Control Yellow Page Ads: 5 Secrets To Increase Response Without Spending An Extra Penny
Search engine optimization for pest control companies is the most effective promotional channel for reaching customers within your community. It attracts a targeted audience and drives qualified traffic to your website. If your extermination services meet their needs, you can convert those prospects into lifelong clients.
Benefits Of Internet Marketing For Companies
SEO and online marketing provides unique advantages over conventional advertising. First, because search engine optimization brings motivated prospects to your online doorstep, it is cost-effective. Rather than launching an expensive print or direct mail campaign that brings a trickle of tire-kickers, SEO generates qualified leads.
Second, internet marketing produces results that are instantly measurable. You can monitor your website's positions in the search engines listings. You can track the number of people who visit your site. And you can measure the number of leads that convert into paying customers.
Third, for local companies, marketing with a niche-targeted SEO campaign provides a vital competitive edge. The search engine optimization campaign we'll design for your business generates valuable exposure. That increased visibility allows you to leapfrog your local competitors.
How Optimization For Pest Control Companies Works
SEO for pest control companies blends multiple strategies to produce targeted traffic for your extermination business. For example, our team of optimization specialists will build a growing portfolio of inbound links to your site. We'll also create engaging SEO copywriting that addresses the search engines' ranking algorithms while encouraging prospects to contact your office. And depending on the level of competition in your local market, we can tailor other search engine optimization services to provide the boost you need.
Online Marketing For Companies Attracts Motivated Customers
Exposure to a motivated audience is one of the most compelling reasons to leverage internet marketing. For pest control companies, marketing efforts focused through a targeted SEO campaign gives you a direct line to people who are desperate for your extermination services. Some are battling ants. Others are overrun with spiders. Still others are coping with cockroaches, flies, and even rats. To say these prospective customers are motivated to find a solution is an understatement. The challenge is positioning your website so they'll find you.
More people than ever are using Google, Yahoo, and Bing to find local exterminators. This is the reason online marketing for pest control companies should be built upon a carefully designed SEO campaign. Our search engine optimization experts will help push your site to the top positions for your local market. As a result, you'll enjoy more exposure to a motivated audience, a growing customer base, and higher revenues.
Results-Driven SEO For Pest Control Companies
Over the last ten years, we have built a proven track of success in search engine optimization. For pest control companies that need an extra boost in order to trump their local competition, SEO offers the most cost-effective and durable solution.
Our team of SEO specialists will design a campaign that lifts your website to the top listings in the major search engines. What's more, we'll close our doors to your local competitors to help you better control your market. As your search engine optimization campaign gains traction, your company will enjoy increased visibility to a targeted audience.
We were recently awarded "Best In Search" honors by noted search industry authority, "Top SEOs." Let us put our experience and expertise to work for your pest control company. Desperate customers are looking for your extermination services. We'll help them find you. Call us today to get started.
Partner with Our Pest Control Marketing Agency in Kernersville Today
Contact us today for a free consultation. Tell us about your situation and we’ll provide you with candid recommendations for online marketing services.
Pest Control PPC Marketing Reviews Kernersville