Best Pest Control Marketing Company with 100% ROI
Back in the day, pest control in North Carolina was a somewhat closed market. You had to know someone who had tried a particular company’s services and was satisfied with the results. And though word-of-mouth marketing is sufficient in maintaining a nice customer flow, it has its limits. One day things changed, and it is now simply not enough to just do a good job and have happy clients. Why did this happen?
Today people have practically unlimited access to the Internet. It allows users to find any pest control company in North Carolina they want, read the reviews, and compare the prices and services. This is why a marketing plan for pest control companies has become a must-have. Finding new customers, rewarding your loyal clients, and raising brand awareness is the new reality for pest control online marketing. The Lasting Trend digital marketing agency specializes in these areas.
Best Offer Ever: Who Is Your Client and How Your Service Can Help Him/ Her
Each and every question from this list should have an answer. When developing your pest control marketing strategy, base it on your client’s image, interests, location, and needs. Let’s say, you have conducted marketing research about your clientele. The results show, that 85% of your customers are wealthy men in their 30s with a wife and kids, who live within a 30 miles from you.
In this case, your marketing strategy should address them. For example, your pest control ad should say, that your methods of dealing with bugs are fast and there are no consequences which may hurt your kid’s health. Your target audience will see this ad, apply it to their situation, and decide that you are the safest bet (especially, if your price is just right) and will choose you over your competitors.
Pest Control Maketing Tip - How To Get New Customers FAST!
With rare exceptions, small business owners and sales people just don't take selling nearly as seriously as they should.
And... because they don't... they lose sales. It's just a fact.
Let me ask you this: Do you have a sales presentation?
Is it written out?
Is it a powerful, compelling, dynamic, hypnotic, seductive, well-thought-out, scripted, proven presentation laid out in proper psychological sequence guaranteed to generate a YES answer?
Can you deliver it with conviction and purpose... even in your sleep?
FACT: No matter what the industry, when you get to the top sales performers... and I mean the world class sales people who win the national awards every year... they all have certain things in common.
- They take selling very seriously!
- They are constantly working on their sales presentations.
- They know that every word, every inflection, every variation is equally important.
- They know it backwards and forwards by heart.
- They have notebooks and/or recorders close by so if... or I should say when... they hit on another good idea... they capture it and work it into their sales presentation.
- They never stop sharpening and honing their sales presentations.
- They are never satisfied that it is as good as it could be.
- They wake up in the middle of the night to write down ideas.
- They never take selling for granted.
- They track every sale, every lead, every contact and every conversation.
- They post-analyze every presentation.
- They are spiritual and superstitious when it comes to selling and their sales presentation.
- They literally never expect to be told NO.
- They never stop learning how to improve their selling skills and increase their closing percentages.
- They are laser focused.
- If they are not out selling, they are probably working on their sales presentation.
- And, maybe most important of all... THEY NEVER GIVE UP!
So... let me ask you this question: How much time do YOU spend learning how to sell more and better?
It doesn't matter whether you are in a full-time sales position... or if you want to sell your boss (or your employees) on a specific idea you have... or maybe you just want to persuade your spouse, your child, your neighbor or your friend, to do a specific thing... YOU NEED TO KNOW HOW TO SELL!
Winging it and playing it off the cuff will only get you so far.
If you rely only on the art of selling and ignore the science of selling, you will never reach your true potential and you will leave a ton of money on the table for the other guys (the ones who do take selling seriously)!
That's just the way it is.
SEO Will Bring New Customers to Your Pest Control Website
Whether you already have a pest control business, or want to start one, here are several ideas that are always a good bet to help you grow or start your business.
One simple way to make sure that you're always getting new customers is the 5 neighbor method. What this means, is that every single time that you or one of your technicians performs a service, they don't leave until they've talked to five neighbors to the left of your customer, and five neighbors to the right. If you train your technicians to do this, and keep them supplied with professional looking business cards, you will never have a shortage of new customers.
Another idea to go along with the 5 neighbor method is to hand-write special offers on the back of business cards. Some marketers say that you should have an offer printed right on your business cards. This is a good idea, but you can take it one step further. By always hand-writing the offer on the back of the business card, even if it is the same offer you give to everyone, it will seem like an exclusive offer to that prospect, and you will have a bigger chance of them acting on that offer.
Capitalizing on Facebook is a great way to get your business in front of people that normally wouldn't seek out a pest control company. By setting up a Facebook page, which is different than a regular Facebook profile, whenever someone "likes" your Facebook page, all of that person's friends on Facebook will see that they have "liked" your page. This can result in a lot of people seeing your page, and bring you new business without you doing any extra work.
Marketing for Pest Control Companies
Search engine optimization for pest control companies is the most effective promotional channel for reaching customers within your community. It attracts a targeted audience and drives qualified traffic to your website. If your extermination services meet their needs, you can convert those prospects into lifelong clients.
Benefits Of Internet Marketing For Companies
SEO and online marketing provides unique advantages over conventional advertising. First, because search engine optimization brings motivated prospects to your online doorstep, it is cost-effective. Rather than launching an expensive print or direct mail campaign that brings a trickle of tire-kickers, SEO generates qualified leads.
Second, internet marketing produces results that are instantly measurable. You can monitor your website's positions in the search engines listings. You can track the number of people who visit your site. And you can measure the number of leads that convert into paying customers.
Third, for local companies, marketing with a niche-targeted SEO campaign provides a vital competitive edge. The search engine optimization campaign we'll design for your business generates valuable exposure. That increased visibility allows you to leapfrog your local competitors.
How Optimization For Pest Control Companies Works
SEO for pest control companies blends multiple strategies to produce targeted traffic for your extermination business. For example, our team of optimization specialists will build a growing portfolio of inbound links to your site. We'll also create engaging SEO copywriting that addresses the search engines' ranking algorithms while encouraging prospects to contact your office. And depending on the level of competition in your local market, we can tailor other search engine optimization services to provide the boost you need.
Online Marketing For Companies Attracts Motivated Customers
Exposure to a motivated audience is one of the most compelling reasons to leverage internet marketing. For pest control companies, marketing efforts focused through a targeted SEO campaign gives you a direct line to people who are desperate for your extermination services. Some are battling ants. Others are overrun with spiders. Still others are coping with cockroaches, flies, and even rats. To say these prospective customers are motivated to find a solution is an understatement. The challenge is positioning your website so they'll find you.
More people than ever are using Google, Yahoo, and Bing to find local exterminators. This is the reason online marketing for pest control companies should be built upon a carefully designed SEO campaign. Our search engine optimization experts will help push your site to the top positions for your local market. As a result, you'll enjoy more exposure to a motivated audience, a growing customer base, and higher revenues.
Results-Driven SEO For Pest Control Companies
Over the last ten years, we have built a proven track of success in search engine optimization. For pest control companies that need an extra boost in order to trump their local competition, SEO offers the most cost-effective and durable solution.
Our team of SEO specialists will design a campaign that lifts your website to the top listings in the major search engines. What's more, we'll close our doors to your local competitors to help you better control your market. As your search engine optimization campaign gains traction, your company will enjoy increased visibility to a targeted audience.
We were recently awarded "Best In Search" honors by noted search industry authority, "Top SEOs." Let us put our experience and expertise to work for your pest control company. Desperate customers are looking for your extermination services. We'll help them find you. Call us today to get started.
Partner with Our Pest Control Marketing Agency in North Carolina Today
Contact us today for a free consultation. Tell us about your situation and we’ll provide you with candid recommendations for online marketing services.
Custom Pest Control SEO Services North Carolina