PEST CONTROL MARKETING SERVICES IN NORTH CAROLINA
Pest Control Marketing That Generates More Calls, Leads & Sales
Want more booked jobs? You’re going to need online marketing. American adults now spend more than 6 hours per day online on average, and not only that, but 97% of consumers go online to find local services. To connect with them, you need to dominate the web in all the places they spend their time—the search engines, local directories, social media, their email inboxes, and all the other places they browse online.
Homeowners, landlords, and property managers need to rely on the most trusted and efficient pest control companies to keep rodents and insects at bay. So, how do you set your business apart from the competition?
This is where digital marketing comes into play for your pest control business! Keep reading to learn how to build your online presence and reach more customers with the right online marketing strategy.
One great thing about digital marketing is that you have the ability to analyze your presence with current and potential customers. Identifying when and where consumers are searching, and how to impact their purchase decision is where a comprehensive marketing strategy comes into play.
Tools such as Google My Business and Google Analytics can help you identify consumer behavior and decide what is and isn’t working.
Did you know that more than 80 percent of consumers trust online reviews as much as personal recommendations?
Reputation management and review marketing can help your pest control company:
- Engage with current and future consumers
- Maintain a trusted name and reputation
- Encourage customer contact
- Increase the effectiveness of your paid advertising efforts
Advertising your company’s reviews and reputation can help encourage customers to contact you.
Reviews are becoming more and more relevant in the eyes of search engines like Google and business listing algorithms. And, just like personal recommendations, the most recent and positive reviews make a larger difference.
SEO For Pest Control Companies - How to Find Motivated Customers
For some people, to experience pests pestering your home, or termites eating your most beloved wooden furniture, and then looking for the pest control company to exterminate all these uninvited guests, it may be a new thing that they are quite unsure where to seek help at. But to most people, the internet is the easiest, most accessible place to get information or to find businesses that offer the services at the time they need it the most. Hence, if you are a pest control company and you have a pest control website already, then your next goal is how to bring in new customers to your website. The answer is easy: SEO or Search Engine optimization. This internet marketing and advertising strategy is being used by a lot of companies already; perhaps a lot of companies are already using this tool to bring in new customers through their site. Why not? This is a cheap, effective advertising tool that you should also try.
New customers are the best people to target when you have a website. These people rely on the first page of the search engine results as these ranks are associated with credibility. The higher you rank on the search engine results, the higher your chances of being viewed. And how would you be able to make your website rank higher than all other websites but to have relevant articles that talk about your pest control services and products equipped with relevant keywords that people may search for when they need pest control services. Your pest control website will then be filled with new customers awaiting for your service because their search engines, which they trust the most, made them land on your website. You gain instant customers and if you treat them right, instant loyal customers from new customers!
Truly, SEO is advantageous to your pest control website. First, it is cheap and effective advertising and marketing tool using the internet. Second, motivated customers are the people who key in the keywords into the search engines. It only means that, they need the service that's why they are looking it up in the World Wide Web. And if your website is the first to appear on the results page, chances are, you will be the chosen website to be opened and read and the rest is history. A lot of people who do not want to look up into their directories the pest control companies rely on the websites. And it is but the latest trend nowadays especially in accessing information that is urgently needed. Who would want to keep their termites at their homes or the pesky pests on their gardens? Nobody would. And so make sure your website will be the first to appear on their inquiry, because if not, you will have a hard time in the online marketplace competition. Remember that the higher you rank on the search engine results, the more credible you are. And the greater your credibility is, the higher chance of being the pick on pest control. Say hello to increased sales and new customers. Thanks to search engine optimization.
Pest control is a highly competitive field in the paid advertising space, but these advertisements can offer significant benefits.
Not all pests are created equal. Some may be a nuisance, but customers can wait to have them taken care of.
Others, like bedbugs and fleas, instill a sense of urgency with consumers, and they need the service now. Because this is a competitive search and consumers won’t spend time scrolling through the local listings, paid advertisements serve to capture the attention of those customers.
For those who need an exterminator, pest control companies need to ensure that their marketing campaigns are visible where, and when, customers are searching for pest control services.More people use the internet on their phone than their computer, so it’s important for your website to be easy to use and accessible through mobile. Here’s what you should know about mobile optimization for your business.
Partner with Our Pest Control Marketing Agency in North Carolina Today
Contact us today for a free consultation. Tell us about your situation and we’ll provide you with candid recommendations for online marketing services.