PEST CONTROL MARKETING SERVICES IN NORTH CAROLINA
Pest Control Marketing That Generates More Calls, Leads & Sales
Want more booked jobs? You’re going to need online marketing. American adults now spend more than 6 hours per day online on average, and not only that, but 97% of consumers go online to find local services. To connect with them, you need to dominate the web in all the places they spend their time—the search engines, local directories, social media, their email inboxes, and all the other places they browse online.
Homeowners, landlords, and property managers need to rely on the most trusted and efficient pest control companies to keep rodents and insects at bay. So, how do you set your business apart from the competition?
This is where digital marketing comes into play for your pest control business! Keep reading to learn how to build your online presence and reach more customers with the right online marketing strategy.
One great thing about digital marketing is that you have the ability to analyze your presence with current and potential customers. Identifying when and where consumers are searching, and how to impact their purchase decision is where a comprehensive marketing strategy comes into play.
Tools such as Google My Business and Google Analytics can help you identify consumer behavior and decide what is and isn’t working.
Did you know that more than 80 percent of consumers trust online reviews as much as personal recommendations?
Reputation management and review marketing can help your pest control company:
- Engage with current and future consumers
- Maintain a trusted name and reputation
- Encourage customer contact
- Increase the effectiveness of your paid advertising efforts
Advertising your company’s reviews and reputation can help encourage customers to contact you.
Reviews are becoming more and more relevant in the eyes of search engines like Google and business listing algorithms. And, just like personal recommendations, the most recent and positive reviews make a larger difference.
Pest Control Marketing - How To Create Signs That SELL!
There are many opportunities that come with owning a pest control business. For example, you can base your whole business around servicing apartment complexes. Or your could specialize in treating for one certain pest, such as bedbugs.
One of the most underutilized forms of a pest management business is partnering with other service businesses. Most pest businesses just put an ad in the yellow pages and wait for calls to come in. In this day in age, if that is your only marketing strategy, it won't be long before you're left behind by the competition.
Think about this... if someone is willing to pay for one service, such as getting their lawn mowed or getting their windows cleaned, chances are that they will also pay for a pest service.
With just a little creativity, you can find ways to capitalize on these customers with only a little bit of extra work. Consider contacting service companies in your area and coming up with an agreement where you pay them a fixed amount for each customer that they refer that signs a service agreement with you.
You could also form agreements with other service companies where you sell bundled packages to new customers. For example, instead of just getting their house sprayed for bugs each quarter, a lot of customers would love to have their windows washed each quarter as well.
Another idea is to offer to pay for fliers to be designed and printed for them, as long as you get to dedicate 25% of the flyer to promoting your service.
Once you start thinking of creative ways to market your services, you'll find there are endless ideas and ways to get your message in front of targeted customers that will love your service.
Pest control is a highly competitive field in the paid advertising space, but these advertisements can offer significant benefits.
Not all pests are created equal. Some may be a nuisance, but customers can wait to have them taken care of.
Others, like bedbugs and fleas, instill a sense of urgency with consumers, and they need the service now. Because this is a competitive search and consumers won’t spend time scrolling through the local listings, paid advertisements serve to capture the attention of those customers.
For those who need an exterminator, pest control companies need to ensure that their marketing campaigns are visible where, and when, customers are searching for pest control services.More people use the internet on their phone than their computer, so it’s important for your website to be easy to use and accessible through mobile. Here’s what you should know about mobile optimization for your business.
Partner with Our Pest Control Marketing Agency in North Carolina Today
Contact us today for a free consultation. Tell us about your situation and we’ll provide you with candid recommendations for online marketing services.